Selina Donald participates in Q&A with Creativepool’s Benjamin Hiorns.

“Selina’s journey to leadership began during her involvement in the London 2012 Olympic opening and closing ceremonies, where she had her ‘epiphany moment’. During her time working on the ceremonies, Selina realised that there was a gap in the market for a sustainable alternative to the traditional approach to events.

“Selina’s expertise extends across a spectrum of high-profile events, including the England 2018 World Cup Bid, the Rio Olympics 2016, #March4Women, the Birmingham Commonwealth Games Opening and Closing Ceremonies.

“Most recently, Selina has supported on the sustainability strategy for the UAE’s 52^nd National Day show and COP 28 as well as creating major global experiential marketing agency, Jack Morton Worldwide’s first ever global organisation sustainability strategy: The PLANET Plan.”