Selina is an award-winning sustainability leader. Her epiphany moment came while working on the London 2012 Opening and Closing Ceremonies, which served as memorable bookends for the most sustainable Games to-date. As well as the Games, Selina has been part of high profile projects including England 2018 World Cup Bid, COP, the Rio Olympics 2016, #March4Women and recently led the sustainability strategy for the Birmingham Commonwealth Games Opening and Closing Ceremonies.
After seeing the antiquated and wasteful approach to events, Selina was inspired to set up The Bulb in 2015, with the aim of changing the sustainability and legacy of the events industry. The Bulb provides consultancy to event organisers, brands and NGO’s to transform their approach and implement strategies that work in practice, enabling them to create events with positive environmental and social impact considered from the start.
Under Selina’s leadership, The Bulb has created and implemented sustainability strategies on a global scale, working across the US, Canada, Europe, the Middle East and Japan. This includes creating an ISO-certified strategy spanning four continents, innovating a certified carbon-neutral roadshow, consulting on event activations for household brands including Microsoft, Sky, Verizon, Walmart and Diageo, and providing expertise on key trends such as materiality, circular economy and social sustainability.