The Naked House

An immersive campaign to challenge plastic pollution.

The Approach

The Bulb were asked to curate and project manage the Lush ‘The Naked House’ exhibition, a ten-day pop-up in Central London highlighting the environmental challenges surrounding plastic pollution and promoting Lush’s new non-packaged, ‘naked’ range.

Guests were taken on a curated journey across five floors and, with equal measures of shock and inspiration, were educated on the global pandemic of plastic pollution and how they could go ‘naked’ in their daily lives. The aim was to inspire attendees on making small steps that can amount to big changes in the way we use and think about packaging and plastic.

The Impact

  • The exhibition launched Lush’s new ‘Naked’ range, a range of products without any packaging. From 2018 onwards, 65% of Lush’s all year round products will be unpackaged and naked.
  • The exhibition itself featured the work of artists Steve McPhereson, Barry Rosenthal and Mandy Barker. The top floor created a “utopian” apartment with ways to reduce plastic waste and the basement was turned into a projection mapped experience highlighting the effects of ocean plastics.