Care International

#March4Women 2018

Producing London’s largest march for gender equality.

The Approach

The Bulb produced CARE International’s largest ever march for gender equality, finishing with a free concert in Trafalgar Square, which was attended by thousands.

Either we fight for all or we all fall. I know today I am looking at fighters – fighters who are all saying ‘times up!” And that’s why we still march!
Helen Pankhurst, Suffragette and Activist

The Impact

  • #March4Women 2018 saw over 10,000 women, girls, men,boys and people of all genders come together in London as part of the global movement for gender equality and in celebration for International Women’s Day.
  • The event trended at the top of the chart in Twitter in London and the Top 10 in the UK as well as being marked by a tweet of support from the Prime Minister.
  • It was covered by all major news platforms, garnering over 1,000 pieces of press coverage including the BBC, Sky News, Guardian, Metro and Independent as well as a media partnership with Stylist magazine.
  • The crowd marched from the Houses of Parliament, finishing in Trafalgar Square where they enjoyed a two hour rally hosted by Sue Perkins and a fantastic line-up of music acts, speakers and actors including Mayor of London, Sadiq Khan, Michael Sheen, Biffy Clyro, Anne-Marie Duff, Sophie Ellis Bextor and a beautiful finale from the Urban Voices Choir.