“In our experience, the most common mistake that venues make is focusing their sustainability efforts solely on environmental impact. Sustainability is about people and the planet, and venues need to consider the social value and impact of their operations. Measuring the carbon footprint of an event is fantastic, but coupling this action with ensuring the event is inclusive for all attendees and can help local communities or a partner charity is even better.”

Selina Donald, CEO and Founder of The Bulb, shares her thoughts with Conference News on the industry’s shifting attitude around sustainability, and the common mistakes made by venues in their efforts to ‘go green.’