24th April 2023

How Experiential Marketing Can Improve Its Carbon Footprint

How Experiential Marketing Can Improve Its Carbon Footprint

Selina Donald, our CEO – and the Global Sustainability Director for Momentum Worldwide – features in a guest blog for AdWeek, sharing her work on sustainability training and utilising the TRACE tool to measure real-time carbon impact within the events industry.

“The collaboration is part of Momentum Worldwide’s shift toward greener practices, led by Selina Donald, global sustainability director. Further plans will see 100% of staff receiving bespoke sustainability training, while third-party suppliers will also be audited to support the company’s net-zero targets.”

Read the full blog
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Selina Donald Joins Judging Panel For 2024 Purpose Awards EMEA

Selina Donald - CEO and Founder of The Bulb - joins a fantastic panel of judges for the 2024 Purpose Awards EMEA.
‘How to Overcome Bias in the Events Industry’Sustainability

‘How to Overcome Bias in the Events Industry’

The Bulb's CEO and Founder, Selina Donald, provides an insightful article for C&IT, exploring the challenges and opportunities of being a woman in business.
Selina Donald Features in The ENDS Power List 2025!Sustainability

Selina Donald Features in The ENDS Power List 2025!

Our Director of Sustainability, Selina Donald, is delighted to be named in the 2025 ENDS Power List, recognised as one of 100 UK environmental professionals who have made the greatest…
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