24th April 2023
How Experiential Marketing Can Improve Its Carbon Footprint
Selina Donald, our CEO – and the Global Sustainability Director for Momentum Worldwide – features in a guest blog for AdWeek, sharing her work on sustainability training and utilising the TRACE tool to measure real-time carbon impact within the events industry.
“The collaboration is part of Momentum Worldwide’s shift toward greener practices, led by Selina Donald, global sustainability director. Further plans will see 100% of staff receiving bespoke sustainability training, while third-party suppliers will also be audited to support the company’s net-zero targets.”