Selina Donald, global sustainability director at Momentum Worldwide – and Founder of The Bulb – reflects on the industry’s need to move towards a circular economy to really make a difference in the fight against climate change.

“A global shift to circularity is key to reducing emissions and driving the global transition to net zero forward. Marketers are essential to the global transformation. We’re the wordsmiths, the creatives, the pioneers, the Pied Pipers. Our work influences consumer behaviour, we bring thousands of people together for shared experiences, and we have the ability to reach every country, city, town and home around the globe. We have immense power across so many stages and we must harness it in the right way to change the world for the better.”