Trivandi CEO, James Bulley, has contributed to Campaign Middle East’s article, ‘How major events shape brand narratives,’

On the role of events in crafting unforgettable brand narratives, James said:

“In a world increasingly driven by immersive experiences and meaningful connections, major events have become much more than just moments in time. These events are now dynamic platforms for cities, brands, and nations to tell their stories, engage audiences, and leave a lasting impact. Whether it’s a global spectacle like the FIFA World Cup, World Expo, or Formula 1, these events reshape perceptions and create opportunities far beyond their immediate purpose.

“Events provide brands a powerful platform to align their narratives with broader objectives such as sustainability, cultural diplomacy, or economic development.”