Selina Donald Joins Judging Panel For The 2024 Purpose Awards EMEA
The Bulb’s CEO and Founder, Selina Donald, is thrilled to join a fantastic panel of judges for the 2024 Purpose Awards EMEA.
“Recent years have seen cause marketing move from a niche pursuit to a popular tactic among major corporations and brands. Old-style CSR has largely been replaced by a desire to add a bigger purpose at the heart of organisations. Campaigns have matured, with the best becoming more aligned with positive long-term goals.
“Charities, NGOs and public sector bodies have also continued to innovate and produce powerful, effective campaigns for their own causes.
“Supported by industry-leading brands PRWeek, Campaign and Third Sector, the Awards recognise campaigns that use creative ideas successfully to further positive causes, and also acknowledge the organisations behind them. We’re open to agencies, brands, public sector bodies, charities and NGOs throughout EMEA.
“With the rise of cause marketing and social purpose showing no signs of slowing, winning a Purpose Award is a perfect way to demonstrate your organisation’s ability to excel in this crucial area.” – Purpose Awards EMEA